When searching for the perfect car, you may think "Oh, that's a nice car," but there's much more to it than at first glance. Some choose a car for color, height, drivability, or gas mileage. When searching for a vehicle of my own, I focused on gas mileage, reliability, and a few luxuries I wanted but didn't necessarily need. When choosing to go in-store vs. online, there are some details that need to be looked at for both. Here, we will discuss the options available online an

SWOT Analysis: Strengths Strong and recognizable veteran-founded brand identity. Loyal customer base. Strong sense of community. Direct-to-consumer Coffee Club program. Strong Social media presence. Weaknesses Brand identity may appeal strongly to a specific customer segment while not appealing to others. Strong dependence on veteran customers. Smaller marketing and distribution resources compared to major competitors. Outpost locations have experienced limited growth. Opport

Hey! I am just starting this little space and am looking forward to where it goes. I don't have everything figured out, and I'm not trying to rush into anything. I just wanted to share some thoughts, enjoy the process, and put some positivity out there for others to see! One thing I am learning that maybe will help you too: try to focus on what's going right, even when everything isn't going perfectly. A positive thought can really change an outlook on one's day. So, yeah, I'